On Saturday I attended a Meetup with other Bay Area Fashion Bloggers in San Francisco. We wore stilettos and drank amazing cocktails at the Sen's Restaurant in the Embarcadero Center.
One of the perks of attending these types of events, and living near the Silicon Valley, is learning about new ways Fashion and Technology merge with new websites and apps. At this Meetup I met the Sr. Product Marketing Manager of SAP Layla Sabourian and was introduced to SAP's app called My Runway.
My Runway is a new, free social shopping app that allows fashion lovers to follow the brands they love and get personalized updates on what's new, what is trending, and what is on sale. It's like your best friend working at your favorite store and giving you a heads up when the jeans you tried on and loved will be on sale next week or letting you know some new stuff came in that you'll absolutely love!
I've had a couple of days playing with the app and I've found it to be a good way to keep a wishlist of brands you covet. I am following stores like Chanel, Chloe, Burberry and Celine and while I am not in the financial situation to shop "What's New?" for these brands, I like being able to see what is trending in stores and know what to keep an eye out for when I go shopping.
View by Brands:
View by Product:
Add items to your wishlist and see what is on sale:
All the Deals in One Place (my favorite part of the app!):
One of the features that is really cool about the app is the social experience it brings with online shopping. I grew up in a mall, and that was the place to go with friends when you wanted their opinion before spending your allowance money on anything. My Runway allows for you to add friends and comment on items they've added to their wishlist. It brings back the good ol' days of shopping with your girlfriends, except now you can shop at more stores in less time.
I have not tried out all the features of the app yet, but I look forward to becoming more familiar with it. There are points awarded and a gift box you can shake to win a prize and I have yet to earn enough points or learned how to earn points in order to win. I am used to apps providing a short tutorial in order to introduce you to it, and while the concept of the app seems simple, I would like to know more about the box and how adding friends, aside from your close ones, can help with your personal shopping experience.
Aside from being introduced to the new app, our group was also invited to attend a workshop this Thursday titled "What are the secret ingredients to a Successful Fashion App?" The panel will include America's Next Top Model, Naima Mora, Paul Friedland, senior director of marketing at Levi Strauss & Co, Stephanie Rahlfs, the owner of Stiletto Jungles Enterprises and Gong, Vice President of Product & Head of My Runway, at the software company SAP. This event sounds fun and if you are in SF and can attend, here are the details:
Date: Thursday, August 15, 2013 from 5:30 - 8:00 PM
Location: The Art University of California, San Francisco
10 UN Building, 1130 Market Street, San Francisco, 94192 CA
You'll have to register within the Meetup group to attend, so make sure to do that and RSVP to attend. Not in the Bay Area or have a prior commitment No problem! You can still join in on the action by participating in the Twitter Contest they'll be hosting that night. To participate, send a Tweet to @MyRunwayapp answering the question “What Do You Want to See in a Fashion App?” and include the #SAPContest hashtag. At the end of the contest, Layla Sabourian and the panelists will select the best tweet based upon originality of the idea, buzz, and ease of implementation in a fashion app! More information can be found here. The winner will receive a Tory Burch bag or a signed copy of Naima Mora’s book “Model Behavior." Don't miss out on winning any of these awesome goodies.
Good luck with the contest and hopefully I'll see you at the Panel Discussion this Thursday!
Also, let me know if you have used My Runaway and what your thoughts are of the app?