In the middle of February I attended the Launch Party and Fashion Show hosted by Stylematic that ended up being pretty epic. So much so, that Armando took over photos and it was no easy task narrowing down the best shots and my favorite looks of the show. The app is your personal pocket stylist, and the show featured how the app could help you dress by featuring some looks from local SF designers. (Note: This post is very photo-heavy, but its a good thing, I promise!)
One of my favorite designs that came down the runway featured leather details. The designer is Candice Cuoco and her style is just as fierce as the leather pieces that walked down the runway. You can find/shop pieces from the collection here.
There were a lot of designers featured, but sadly I cannot remember all of their names. I liked the variety of looks that were featured and I am sure it was a struggle for the same models to change into so many things in such a short amount of time.
One of collections that made me feel really happy was the luxury active wear designed by Ellie. In part because the music was so upbeat and the models moved a little more effortlessly thanks to their sneakers, but the clothes seemed comfortable as well as stylish! It takes a lot of motivation for me to want to go to the gym, but it is a lot easier when I am wearing a cute outfit to the gym. What was interesting to see were some of the pieces being used for outfits to go out in. I love when my clothes can be worn multiple ways, so it is refreshing to gym wear not just be for the gym.
Another collection caught my eye and that was the collection featured by Lan Jaenicke. Paired with legwear by Ellie and not much else, gorgeous coats in different styles and colors dazzled the runway. I loved the minimalist look but how they also made a statement without the rest of the outfit. The camel colored one looks extremely chic and cozy thanks to the expression of the model. I am also a big fan of the orange peplum coat and would not mind adding it to my collection of coats.
There were plenty of other looks and designers featured, but these were my favorite looks. I would definitely check the app out and also visit the page' of the designers I mentioned to give them your support. It was fun seeing all these looks and it would be great to be able to support emerging designers.
Hope you enjoyed my recap of the show. Until next time,